Broad Discipline: Economics & Finance
Identified Thrust Areas | Sub-Areas |
Corporate Finance | Dividend Policy Capital Structure Working Capital Management Alternative Finance Entrepreneurial Finance |
Capital Market | Stock Market Integration Stock Market Efficiency Innovative instruments in capital markets Performance Measurement Economic variables and capital market Investment Trading Strategies |
Financial Services | Adoption of Contemporary Financial services Financial Inclusion – Reach and impact Role of technology in providing financial services Merchant Banking and ICOs Innovation in Financial Services |
Accounting | Indian & Global Accounting Standards & reporting practices Quality of Financial Reporting Mandatory and Voluntary Disclosure Practices Forensic Accounting, Fraud – identification & detection Innovation and technology in accounting Corporate governance, disclosure, and accountability Accounting practices in family businesses Management Accounting and Control Issues |
Taxation | Base Erosion and Profit Shifting Tax Planning, Tax Avoidance and Tax Evasion Income Computation & Disclosure Standards and the Ind-Accounting Standards Goods and Services Tax |
Economic Policies | Indian Agriculture Study Rural Health Universal Health Coverage Economic Inequalities Rural Employment Gender Issues Evaluation of Public Policies Globalization, trade and development Public Finance Environmental Economics Entrepreneurial Economics |
Broad Discipline: Quantitative Techniques & Operations Management Area
Identified Thrust Areas | Sub-Areas |
Operations and Quality Management |
Synergies between TQM and information technology |
Operations and Information Technology |
Big Data and its role in Operations AI and operations |
Operations and Supply Chain | |
Operations and Lean Management | Stats/ Quanti Big Data Analysis Probability and Stochastic Process Statistics in Interdisciplinary Areas |
Big Data Analysis | |
Probability and Stochastic Process | |
Statistics in Interdisciplinary Areas |
Broad Discipline: Organizational Behaviour Area & Communication Area
Identified Thrust Areas | Sub-Areas |
People Management | Leadership Stress Management Team Working Learned Optimism Personality Traits Knowledge Hiding Organisational Learning |
Higher Education | Pedagogical Innovations Developments in the field and its impact on students |
Language and Literature | English Language and World Literature |
Broad Discipline: Strategic Management Area & Entrepreneurship
Identified Thrust Areas | Sub-Areas |
Strategic Management | Management of Innovation and Technology Strategic Capabilities of Firm Geo-Political Strategies Healthcare Management Strategies |
Entrepreneurship | Startups Ecosystem SMEs Family Business Management Social Entrepreneurship Entrepreneurship Education |
Broad Areas: Information Management Area
Identified Thrust Areas | Sub-Areas |
ICT & Society | e-Governance e-Commerce |
Enterprise Applications | ERP CRM BI |
Emerging ICT Nuances | IT Security and Privacy AI & ML IOT |
Broad Discipline: Human Resource Management Area
Identified Thrust Areas | Sub-Areas |
Employer Branding | – |
Employee Engagement | – |
High Performance Work Systems |
– |
Role Design, Job Evaluation and New Age Organisations | – |
Competency Mapping and Assessment | – |
Cross Cultural Management and Leadership | – |
Broad Discipline: Marketing Area
Identified Thrust Areas | Sub-Areas |
Consumer Decision Making | Behavioural aspects of decision making |
Marketing analytics for business | Optimizing ROI through social media |
Co-creation with customers | |
Role of digital media in B2B Marketing | |
Digital mobile and ecommerce behaviour of rural customers | |
Strategic-Social Marketing | |
Entrepreneurial Marketing | |
Marketing of health services/ hospitals | Customer satisfaction issues in healthcare delivery |