| Identified Thrust Areas | Sub-Areas |
| Behavioural Finance | Behavioural Asset Pricing Behavioural Decision Making Market Anomalies Investor Sentiment |
| Corporate Finance | Dividend Policy Capital Structure Working Capital Management Alternative Finance Entrepreneurial Finance |
| Financial Services | Adoption of Contemporary Financial Services Financial Inclusion – Reach and Impact Role of Technology in providing Financial Services Merchant Banking and ICOs Innovation in Financial Services Impact of Regulations and Amendments thereof related to Financial Institutions and/or Services |
| Capital Market | Stock Market Integration Stock Market Efficiency Innovative Instruments in Capital Markets Performance Measurement Economic Variables and Capital Market Investment Trading Strategies Volatility Modelling |
| Accounting | Indian & Global Accounting Standards & Reporting Practices Quality of Financial Reporting Mandatory and Voluntary Disclosure Practices Forensic Accounting, Fraud – identification & detection Innovation and technology in accounting Corporate governance, disclosure, and accountability Accounting practices in family businesses Management Accounting and Control Issues |
| Taxation | Base Erosion and Profit Shifting Tax Planning, Tax Avoidance and Tax Evasion Income Computation & Disclosure Standards and the Ind-Accounting Standards Goods and Services Tax |
| Economic Policies | Indian Agriculture Study Rural Health Universal Health Coverage Economic Inequalities Rural Employment Gender Issues Evaluation of Public Policies Globalisation, trade and development Public Finance Environmental Economics Entrepreneurial Economics |
| Identified Thrust Areas | Sub-Areas |
| Manufacturing Excellence | Sustainable Manufacturing and Services Operations |
| Supply Chain Management | Supply Chain Analytics Reverse Supply Chain Healthcare Supply Chain Management |
| Manufacturing Planning & Control | Inventory Management Technology in Operations |
| Business Analytics | Data Analytics Symbolic data analysis Application of data mining techniques Big Data |
| Mathematical and Statistical Techniques Sustainable Manufacturing and Services Operations | Decision making with MCDM methods Mathematical modelling and simulation of Business/Industrial problems Statistics in Manifolds Statistics in Interdisciplinary Areas Computational Statistics |
| Identified Thrust Areas | Sub-Areas |
| People Management | Development Communication Print and Electronic Media Well-Being & Psychological Capital Work-Family Balance & Productivity Workplace Demographics & Gender Roles |
| Language and Literature | Humanities and Humanitarian Values Language, Media and the Arts Literature and Cultural Studies |
| Higher Education | Changing Paradigm of Higher Education Quality Assurance for Excellence in Pedagogy & Experiential Learning in Higher Education |
| Identified Thrust Areas | Sub-Areas |
| Strategic Management | Innovation Management Firm Capabilities Emerging Technologies Startup Ecosystem Business Sustainability Healthcare Management Technology Innovation Management |
| Entrepreneurship | High Technology Entrepreneurship Entrepreneurship Education Social Entrepreneurship Transnational Entrepreneurship Healthcare Management Entrepreneurship Ecosystem and Stakeholder Interactions |
| Identified Thrust Areas | Sub-Areas |
| ICT & Society | e-Governance e-Commerce |
| Enterprise Applications | ERP, CRM, BI |
| Emerging ICT Nuances | Industry 4.0 (Analytics, Big Data, AI & ML, IoT etc), IT Security & Privacy |
| Identified Thrust Areas |
| Employer branding and Talent Acquisition Human resource analytics for organisational sustainability Managing Gender Equity Ingratiatory Behavior HRM and Technology, the Impact of AI Engagement of Gig Workers Mental Well Being Digital leadership Career Mobility AI and Team Empowerment Reimaging Training Psychological Contract Triple bottom line & HRM Green HRM |
| Identified Thrust Areas | Sub-Areas |
| Consumer Decision Making Marketing Analytics for Business Online Retailing Sustainable Marketing Buyer-Seller Relationships Marketing through Digital Channels Co-creation with Customers Non-Profit Marketing Strategic-Social Marketing Role of Media in changing times International Business Hospitality and Tourism |
Behavioural Aspects of Decision Making Optimising ROI through Social Media E-tailing Fashion and Luxury Retailing Artificial Intelligence Green Marketing Sustainable Consumption Health Care Insurance Corporate Reputation |
