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Institute of Management

I. Broad Discipline: Economics & Finance
Identified Thrust Areas Sub-Areas
Behavioural Finance Behavioural Asset Pricing
Behavioural Decision Making
Market Anomalies
Investor Sentiment
Corporate Finance Dividend Policy
Capital Structure
Working Capital Management
Alternative Finance
Entrepreneurial Finance
Financial Services Adoption of Contemporary Financial Services
Financial Inclusion – Reach and Impact
Role of Technology in providing Financial Services
Merchant Banking and ICOs
Innovation in Financial Services
Impact of Regulations and Amendments thereof related to Financial Institutions and/or Services
Capital Market Stock Market Integration
Stock Market Efficiency
Innovative Instruments in Capital Markets
Performance Measurement
Economic Variables and Capital Market
Investment Trading Strategies
Volatility Modelling
Accounting Indian & Global Accounting Standards & Reporting Practices
Quality of Financial Reporting
Mandatory and Voluntary Disclosure Practices
Forensic Accounting, Fraud – identification & detection
Innovation and technology in accounting
Corporate governance, disclosure, and accountability
Accounting practices in family businesses
Management Accounting and Control Issues
Taxation Base Erosion and Profit Shifting
Tax Planning, Tax Avoidance and Tax Evasion
Income Computation & Disclosure Standards and the Ind-Accounting Standards
Goods and Services Tax
Economic Policies Indian Agriculture Study
Rural Health
Universal Health Coverage
Economic Inequalities
Rural Employment
Gender Issues
Evaluation of Public Policies Globalisation, trade and development
Public Finance
Environmental Economics
Entrepreneurial Economics

 

II. Broad Discipline: Operations Management (OM) Area
Identified Thrust Areas Sub-Areas
Manufacturing Excellence Sustainable Manufacturing and Services Operations
Supply Chain Management Supply Chain Analytics
Reverse Supply Chain
Healthcare Supply Chain Management
Manufacturing Planning & Control Inventory Management
Technology in Operations
Business Analytics Data Analytics
Symbolic data analysis
Application of data mining techniques
Big Data
Mathematical and Statistical Techniques Sustainable Manufacturing and Services Operations Decision making with MCDM methods
Mathematical modelling and simulation of Business/Industrial problems
Statistics in Manifolds
Statistics in Interdisciplinary Areas
Computational Statistics

 

III. Broad Discipline: Organisational Behaviour & Communication Area
Identified Thrust Areas Sub-Areas
People Management Development Communication
Print and Electronic Media
Well-Being & Psychological Capital
Work-Family Balance & Productivity
Workplace Demographics & Gender Roles
Language and Literature Humanities and Humanitarian Values
Language, Media and the Arts
Literature and Cultural Studies
Higher Education Changing Paradigm of Higher Education
Quality Assurance for Excellence in Pedagogy & Experiential Learning in Higher Education

 

IV: Broad Discipline: Strategic Management & Entrepreneurship Area
Identified Thrust Areas Sub-Areas
Strategic Management Innovation Management
Firm Capabilities
Emerging Technologies
Startup Ecosystem
Business Sustainability
Healthcare Management
Technology Innovation Management
Entrepreneurship High Technology Entrepreneurship
Entrepreneurship Education
Social Entrepreneurship
Transnational Entrepreneurship
Healthcare Management
Entrepreneurship Ecosystem and Stakeholder Interactions

 

V. Broad Discipline: Information Management Area
Identified Thrust Areas Sub-Areas
ICT & Society e-Governance
e-Commerce
Enterprise Applications ERP, CRM, BI
Emerging ICT Nuances Industry 4.0 (Analytics, Big Data, AI & ML, IoT etc), IT Security & Privacy

 

VI. Broad Discipline: Human Resource Management Area
Identified Thrust Areas
Employer branding and Talent Acquisition
Human resource analytics for organisational sustainability
Managing Gender Equity
Ingratiatory Behavior
HRM and Technology, the Impact of AI
Engagement of Gig Workers
Mental Well Being
Digital leadership
Career Mobility
AI and Team Empowerment
Reimaging Training
Psychological Contract
Triple bottom line & HRM
Green HRM

 

VII. Broad Discipline: Marketing Area
Identified Thrust Areas Sub-Areas
Consumer Decision Making
Marketing Analytics for Business
Online Retailing
Sustainable Marketing
Buyer-Seller Relationships
Marketing through Digital Channels
Co-creation with Customers
Non-Profit Marketing
Strategic-Social Marketing
Role of Media in changing times
International Business
Hospitality and Tourism
Behavioural Aspects of Decision Making
Optimising ROI through Social Media
E-tailing
Fashion and Luxury Retailing
Artificial Intelligence
Green Marketing
Sustainable Consumption
Health Care Insurance
Corporate Reputation

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