Broad Discipline: Economics & Finance
| Identified Thrust Areas | Sub-Areas |
| Corporate Finance | Dividend Policy Capital Structure Working Capital Management Alternative Finance Entrepreneurial Finance |
| Capital Market | Stock Market Integration Stock Market Efficiency Innovative instruments in capital markets Performance Measurement Economic variables and capital market Investment Trading Strategies |
| Financial Services | Adoption of Contemporary Financial services Financial Inclusion – Reach and impact Role of technology in providing financial services Merchant Banking and ICOs Innovation in Financial Services |
| Accounting | Indian & Global Accounting Standards & reporting practices Quality of Financial Reporting Mandatory and Voluntary Disclosure Practices Forensic Accounting, Fraud – identification & detection Innovation and technology in accounting Corporate governance, disclosure, and accountability Accounting practices in family businesses Management Accounting and Control Issues |
| Taxation | Base Erosion and Profit Shifting Tax Planning, Tax Avoidance and Tax Evasion Income Computation & Disclosure Standards and the Ind-Accounting Standards Goods and Services Tax |
| Economic Policies | Indian Agriculture Study Rural Health Universal Health Coverage Economic Inequalities Rural Employment Gender Issues Evaluation of Public Policies Globalization, trade and development Public Finance Environmental Economics Entrepreneurial Economics |
Broad Discipline: Quantitative Techniques & Operations Management Area
| Identified Thrust Areas | Sub-Areas |
| Operations and Quality Management |
Synergies between TQM and information technology |
| Operations and Information Technology |
Big Data and its role in Operations AI and operations |
| Operations and Supply Chain | |
| Operations and Lean Management | Stats/ Quanti Big Data Analysis Probability and Stochastic Process Statistics in Interdisciplinary Areas |
| Big Data Analysis | |
| Probability and Stochastic Process | |
| Statistics in Interdisciplinary Areas |
Broad Discipline: Organizational Behaviour Area & Communication Area
| Identified Thrust Areas | Sub-Areas |
| People Management | Leadership Stress Management Team Working Learned Optimism Personality Traits Knowledge Hiding Organisational Learning |
| Higher Education | Pedagogical Innovations Developments in the field and its impact on students |
| Language and Literature | English Language and World Literature |
Broad Discipline: Strategic Management Area & Entrepreneurship
| Identified Thrust Areas | Sub-Areas |
| Strategic Management | Management of Innovation and Technology Strategic Capabilities of Firm Geo-Political Strategies Healthcare Management Strategies |
| Entrepreneurship | Startups Ecosystem SMEs Family Business Management Social Entrepreneurship Entrepreneurship Education |
Broad Areas: Information Management Area
| Identified Thrust Areas | Sub-Areas |
| ICT & Society | e-Governance e-Commerce |
| Enterprise Applications | ERP CRM BI |
| Emerging ICT Nuances | IT Security and Privacy AI & ML IOT |
Broad Discipline: Human Resource Management Area
| Identified Thrust Areas | Sub-Areas |
| Employer Branding | – |
| Employee Engagement | – |
| High Performance Work Systems |
– |
| Role Design, Job Evaluation and New Age Organisations | – |
| Competency Mapping and Assessment | – |
| Cross Cultural Management and Leadership | – |
Broad Discipline: Marketing Area
| Identified Thrust Areas | Sub-Areas |
| Consumer Decision Making | Behavioural aspects of decision making |
| Marketing analytics for business | Optimizing ROI through social media |
| Co-creation with customers | |
| Role of digital media in B2B Marketing | |
| Digital mobile and ecommerce behaviour of rural customers | |
| Strategic-Social Marketing | |
| Entrepreneurial Marketing | |
| Marketing of health services/ hospitals | Customer satisfaction issues in healthcare delivery |
